EAS 5460

Course Introduction: Twelve Steps to a Successful Business Plan (1) Effective Presentations

Lecture Topic

Reading Assignment

  • Intro to Step 1 – Business Model Canvas
  • Review Others’ Proposals
  • Pitch the Way VC’s Think
  • The Unbreakable Laws of Storytelling
  • The Kinesthetic Speaker
  • How to Become an Authentic Speaker
  • Competitive Strategy IA: Industry Analysis and the Five Forces (2)
  • Intro to Step 2 – Offering and Opportunity
  • Step 1 – Concept Analysis
  • Preparing to be Real
  • Why the Best Presentations are Good Conversations
  • Business Model Canvas
  • Competitive Strategy IB: Industry Analysis and the Five Forces (2)
  • The Mission Statement
  • Intro to Step 3 – Competitive Positioning
  • Step 2 –Offering and Opportunity
  • Business Model Generation, Strategy
  • The Five Competitive Forces That Shape Strategy
  • Porter – Structural Analysis of Industries
  • Blue Ocean Strategies
  • Competitive Strategy II: Strategic Groups and Determinants of Profitability (2)
  • Intro to Step 4 – Target Market Strategy
  • Step 3 – Competitive Positioning
  • How to Write a Great Business Plan
  • Updating a Classic: Writing a Great Business Plan
  • State Your Business
  • Write a Mission Statement that Your Company is Willing to Live
  • Competitive Strategy III: Emerging Industries (2)
  • Pricing Strategy
  • Intro to Step 5 -Development Plan
  • Step 4 – Target Market Strategy
  • Customer Discovery and Validation for Entrepreneurs
  • Strategic Stories: How 3M is Rewriting Business Planning
  • Storytelling That Moves People
  • Leading Words: How to Use Stories to Change Minds and Ignite Action
  • Business Model Generation, Design
  • Four P’s of Market Strategy: Product, Place, Price and Promotion
  • Intro to Step 6 – Build for Launch
  • Step 5 – Marketing Plan
  • Business Model Generation, Patterns
  • How Do You Know When the Price is Right
  • Reinventing Your Business Model
  • Financial Workbook: Financial Statements and Ratio Analysis
  • Intro to Step 7 – Build for Scale
  • Step 6 – Build for Launch
  • Strategy vs. Tactics from a Venture Capitalist
  • Milestones for Successful Venture Planning
  • Breakeven Analysis
  • Intro to Step 8 – Begin Financial Plan
  • Step 7 – Build for Scale
  • Business Model Generation, Process
  • Capital Structure and Cost of Capital
  • Sustainable Growth Rate
  • Intro to Step 9 – Determine Funding Needs
  • Step 8 – Begin Financial Plan
  • How Much Money Does Your Venture Need?
  • Financial Intelligence, Parts 1-3
  • Intro to Step 10 – Business Valuation
  • Step 9 – Determine Funding Needs
  • Financial Intelligence, Parts 4, 5, 7, 8
  • The Art of Persuasion
  • Intro to Step 11 – Publishing the Plan
  • Step 10 – Business Valuation
  • Intro to Step 12 – Presenting the Plan
  • Step 11 – Publish Your Plan
  • Step 12 – Pitch Your Venture
  • Final Presentations to Panel
  • Final Presentations
  • Step 12 – Pitch Your Venture

EAS5460 EENT II vs. EAS5490 EENT Lab

EAS5460 Engineering Entrepreneurship II and EAS5490 Engineering Entrepreneurship Lab share several common elements. Both courses fulfill the second level core requirement for the Minor or Certificate in Engineering Entrepreneurship, and both feature: - Structured venture development process - Emphasis on primary research (Look at the Fish!) - Ample opportunity to hone written and verbal communications skills - Formal investor pitch, plan, and financial model - Present to a panel of venture capitalists, entrepreneurs However, the courses have several key differences.

EAS5460 EENT II

EAS5490 EENT Lab

Overview

Academic process developing a venture based on existing technology (often Penn faculty-invented)

Accelerator in the classroom developing a venture based on a student hi-tech concept, research focus, or senior design/thesis/capstone project.

Requirements

EAS5450

EAS5450 (UG, Masters) or PhD candidate or MBA candidate, AND Venture concept (https://tinyurl.com/eas5490app) AND permit

Process

12 steps

24-steps of Disciplined Entrepreneurship

Teams

5-person teams selected based on evaluations of opportunity & interest of individual concepts

Fully flexible, chosen by founder (registered for the class) and may include team member(s) registered for the course or not.

Deliverables

Formal investor presentation (with slides) , 5-page Executive Summary with Appendices, Annotated Financial Model

5-min formal investor presentation (pre-recorded), DEVPOST submission, 5-page Go-To-Market Plan with Appendices, Annotated Financial Model

Presentation

30-min (total) final presentation and Q&A session, networking

Demo Day: 15-min (total) live demonstration of prototype and Q&A session, networking

If you have additional questions after reviewing this comparison, contact Ashley Dailey (daileya@seas.upenn.edu) or Jeffrey Babin (jbabin@upenn.edu).