EAS 5490 Engineering Entrepreneurship Lab

Session

Topics

1
  • Introduction
  • Disciplined Entrepreneurship Process
  • Concept presentations & activities
2
  • Market Segmentation
  • Selecting a Beachhead Market
3
  • End User Profile
  • Total Addressable Market (TAM)
4
  • Persona for Beachhead Market
  • Full Life Cycle Use Case
5
  • High-Level Product Specification
  • Quantify the Value Proposition
  • Identify Next 10 Customers
6
  • Define Your Core
  • Chart Your Competitive Position
7
  • Determine the Decision-Making Unit
  • Map the Process to Acquire a Paying Customer
8
  • Follow-on TAM
  • Design Business Model
  • Pricing Framework
9
  • Calculate Customer Lifetime Value (CLV)
10
  • Map the Sales Process
  • Calculate the Customer Acquisition Cost (CAC)
11
  • Identify Key Assumption
  • Test Key Assumptions
12
  • Define Minimum Viable Business Product
  • Show the Dogs Will Eat the Dog Food
13
  • Develop a Product Plan
  • Demo Day Booth design
14
  • Final Presentations & Demo Day

EAS5460 EENT II vs. EAS5490 EENT Lab

EAS5460 Engineering Entrepreneurship II and EAS5490 Engineering Entrepreneurship Lab share several common elements. Both courses fulfill the second level core requirement for the Minor or Certificate in Engineering Entrepreneurship, and both feature: - Structured venture development process - Emphasis on primary research (Look at the Fish!) - Ample opportunity to hone written and verbal communications skills - Formal investor pitch, plan, and financial model - Present to a panel of venture capitalists, entrepreneurs However, the courses have several key differences.

EAS5460 EENT II

EAS5490 EENT Lab

Overview

Academic process developing a venture based on existing technology (often Penn faculty-invented)

Accelerator in the classroom developing a venture based on a student hi-tech concept, research focus, or senior design/thesis/capstone project.

Requirements

EAS5450

EAS5450 (UG, Masters) or PhD candidate or MBA candidate, AND Venture concept (https://tinyurl.com/eas5490app) AND permit

Process

12 steps

Teams

5-person teams selected based on evaluations of opportunity & interest of individual concepts

Fully flexible, chosen by founder (registered for the class) and may include team member(s) registered for the course or not.

Deliverables

Formal investor presentation (with slides) , 5-page Executive Summary with Appendices, Annotated Financial Model

5-min formal investor presentation (pre-recorded), DEVPOST submission, 5-page Go-To-Market Plan with Appendices, Annotated Financial Model

Presentation

30-min (total) final presentation and Q&A session, networking

Demo Day: 15-min (total) live demonstration of prototype and Q&A session, networking

If you have additional questions after reviewing this comparison, contact Ashley Dailey (daileya@seas.upenn.edu) or Jeffrey Babin (jbabin@upenn.edu).