Engineering Entrepreneurship
  • Curriculum
  • EAS 5490 Engineering Entrepreneurship Lab
Session Topics
1.
  • Introduction
  • Disciplined Entrepreneurship Process
  • Concept presentations & activities
2.
  • Market Segmentation
  • Selecting a Beachhead Market
3.
  • End User Profile
  • Total Addressable Market (TAM)
4.
  • Persona for Beachhead Market
  • Full Life Cycle Use Case
5.
  • High-Level Product Specification
  • Quantify the Value Proposition
  • Identify Next 10 Customers
6.
  • Define Your Core
  • Chart Your Competitive Position
7.
  • Determine the Decision-Making Unit
  • Map the Process to Acquire a Paying Customer
8.
  • Follow-on TAM
  • Design Business Model
  • Pricing Framework
9.
  • Calculate Customer Lifetime Value (CLV)
10.
  • Map the Sales Process
  • Calculate the Customer Acquisition Cost (CAC)
11.
  • Identify Key Assumption
  • Test Key Assumptions
12.
  • Define Minimum Viable Business Product
  • Show the Dogs Will Eat the Dog Food
13.
  • Develop a Product Plan
  • Demo Day Booth design
14.
  • Final Presentations & Demo Day

 

EAS5460 EENT II vs. EAS5490 EENT Lab

EAS5460 Engineering Entrepreneurship II and EAS5490 Engineering Entrepreneurship Lab share several common elements. Both courses fulfill the second level core requirement for the Minor or Certificate in Engineering Entrepreneurship, and both feature:

  • Structured venture development process
  • Emphasis on primary research (Look at the Fish!)
  • Ample opportunity to hone written and verbal communications skills
  • Formal investor pitch, plan, and financial model
  • Present to a panel of venture capitalists, entrepreneurs

However, the courses have several key differences.

 

EAS5460 EENT II EAS5490 EENT Lab
Overview Academic process developing a
venture based on existing
technology (often Penn faculty-
invented)		 Accelerator in the classroom developing a
venture based on a student hi-tech concept,
research focus, or senior
design/thesis/capstone project.
Requirements EAS5450 EAS5450 (UG, Masters) or PhD candidate or

MBA candidate, AND
Venture concept
(https://tinyurl.com/eas5490app) AND permit
Process 12 steps 24-steps of Disciplined Entrepreneurship
Teams 5-person teams selected based on
evaluations of opportunity &
interest of individual concepts		 Fully flexible, chosen by founder (registered
for the class) and may include team
member(s) registered for the course or not.
Deliverables Formal investor presentation (with
slides) , 5-page Executive
Summary with Appendices,
Annotated Financial Model		 5-min formal investor presentation (pre-
recorded), DEVPOST submission, 5-page
Go-To-Market Plan with Appendices,
Annotated Financial Model
Presentation 30-min (total) final presentation
and Q&A session, networking		 Demo Day: 15-min (total) live demonstration
of prototype and Q&A session, networking

If you have additional questions after reviewing this comparison, contact Ashley Dailey
(daileya@seas.upenn.edu) or Jeffrey Babin (jbabin@upenn.edu).