| Introduction: Seizing the Opportunity |
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- High-Tech Ventures: Overview I
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- Louis Agassiz as a Teacher
- The Innovators DNA
- The New Venture
- Expect the Unexpected
- Hewlett Packard: Creating, Running and Growing an Enduring Company
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- High-Tech Ventures: Overview II
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- The Winning Strategy
- Vermeer Technologies (A, A-1, B, C)
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- Intellectual Property and IP Strategy
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- Intellectual Property & Strategy
- Palm Computing, Inc. (A)
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- High-Tech Product Development
- Early Stage Sales & Marketing
- Concept Testing
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- Product Development: A Customer-Driven Approach
- The Sales Learning Curve
- Sales & Marketing $0-1 Million
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- Product-Market Fit
- Customer Discovery & Validation
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- Hypothesis-Driven Entrepreneurship: The Lean Startup
- Dropbox: “It Just Works”
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- High-Tech Market Strategy: Crossing the Chasm
- Conjoint Analysis
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- Innovating for Cash
- Palm Computing: The Pilot Organizer
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- Pricing Strategy
- Market Strategy, Segmentation & Positioning
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- Note on Marketing Strategy
- Principles of Pricing
- LinkedIn (A)
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- Understanding Financial Statements
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- Business Model Canvas
- The Power of Virtual Integration: Interview with Michael Dell
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- Business Models
- Decision Trees & Expected Value
- Present Value Analysis
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- Product Development at Dell Computer
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- Operations Strategy & Strategic Alliances
- FDA Regulatory Process
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- Note on the U.S. Food & Drug Administration
- Nucleon, Inc.
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- Venture Finance: It’s More Than Just the Money
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- Bootstrap Finance: The Art of Start-ups
- Raising Startup Capital
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- The Venture Capital Method
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- Convertible Notes in Seed Financing
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- Negotiation Skills
- Deal Structure & Term Sheets
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- You Can Negotiate with Venture Capitalists
- Evaluating Venture Capital Term Sheets
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- IPO Process & Considerations
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- Venture Capital Problem Set
- A Note on the Initial Public Offering Process
- Facebook, Inc.: The Initial Public Offering
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- Open Innovation
- Capital Requirements & Alternatives
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- The Era of Open Innovation
- Palm Computing, Inc. 1995: Financing Challenges
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- Equity Splits & Cash Compensation
- How Much is Sweat Equity Worth?
- NanoGene Technologies, Inc.
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- Strategic Business Model Decisions
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- Sirtris Pharmaceuticals: Living Healthier, Longer
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- The Entrepreneurial Opportunity of Disruptive Technology
- Leadership and Vision
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- What Is Disruptive Innovation?
- Level 5 Leadership
- The Spoiled Startup: Too Much Money is a Bad Thing
- MIPS Computer Systems
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- Leadership and Crossing the Chasm
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- Note on the Hiring & Selection Process
- Hiring is Hard Work
- First Who… Then What
- Vinod Khosla and Sun Microsystems (A)
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- Why Incentive Plans Cannot Work
- Life/Work Article
- Visionary Design Systems: Are Incentives Enough?
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- Growing Up by Staying Young
- Scaling a Startup: People & Organizational Issues
- N12 Technologies: Building an Organization & Building a Business
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- Leading by Leveraging Culture
- Momenta Corporation (A, B)
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- Leadership in High-Tech Ventures
- Wrap-up: Harvesting and Giving Back
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- Managers and Leaders: Are They Different?
- Reflections on (Schumpeterian) Leadership
- Bridging the Gap Between Stewards & Creators
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